“Embrace the fact that perfection is a fairytale.”
In this episode, Matt and Courtney chat with Brian Fanzo, a professional speaker and “digital futurist” for his company, iSocialFanz. Brian aims to educate businesses on how to leverage emerging technologies and digital marketing in order to successfully reach their customers, many of which are Millennials and Generation Z consumers.
Brian has been recognized as a Top 20 Digital Transformation Influencer, a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist.
In this current hybrid climate due to COVID-19, trust is even more important for brands, and facilitating that trust is a necessity.
“…The game has changed. The consumer has never been smarter, had more data, and had more options. I don’t buy in that today’s consumer has a shorter attention span. What I buy into is, ‘We have no time for crappy content or crappy messages and we have so many options, we’re willing to jump immediately.”
Companies should be focusing on their current customers that already believe in their brand, Brian says. Ultimately, customers want to be seen and heard, and if you understand and foster the power your customer has, you can create authentic brand ambassadors.
Brian’s website: https://brianfanzo.com/
Brian’s podcasts: https://isocialfanz.com/podcast
Brian’s LinkedIn: https://linkedin.com/in/brianfanzo/