Hello 2023! The week, Joseph Nagle, head of marketing and business development at Orange Charger, is in the studio. We’re talking about the future of electric vehicles and the growing need for EV charging station availability in multifamily communities. Joseph and the team at Orange make charging electric vehicles simple, equitable, and scalable at any multi-unit property.
Rebranding can be an emotional transition. Attachment to what is familiar and what works can run deep among employees and associates. But as companies evolve and grow, their identities need to do the same. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.