Hello 2023! The week, Joseph Nagle, head of marketing and business development at Orange Charger, is in the studio. We’re talking about the future of electric vehicles and the growing need for EV charging station availability in multifamily communities. Joseph and the team at Orange make charging electric vehicles simple, equitable, and scalable at any multi-unit property.
Rebranding can be an emotional transition. Attachment to what is familiar and what works can run deep among employees and associates. But as companies evolve and grow, their identities need to do the same. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.
Our guest list looks a little different this week! Matt is taking the opposite side of the mic to tell us more about his company’s decision to bring embroidery in-house. From new production equipment to an apparel showroom, Triple R Marketing is bringing more services to multifamily property owners and teams.
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Welcome back to Apartments on The Go! We hope everyone had a great Thanksgiving Holiday with loved ones. This week we are talking to Terry Danner, executive vice president of sales at SmartRent. Terry has decades of experience in multifamily management and discusses the full property lifecycle, why it needs attention, and how technology serves a large role in keeping the property lifecycle healthy.
“The renter’s journey is a complicated spider web of forks, turns, AND twists. We have to be able to adapt as on-site teams and as tech providers to that branching spider web and work accordingly.”
Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey?
“What we should be doing, as we’re nurturing these prospects, is understanding how the questions they’re asking us are actually painting us a roadmap for success on how to sell them on the property … how to turn them into a customer and into a resident.”
“You aren’t wired as a leader, it’s an evolution.”
Todd Allen, founder and CEO of Connect, a multifamily digital ad tech company, sits down to discuss servant leadership and its ability to be a learned skilled. Servant leaders embrace availability and communication to build strong, high-performing teams. Being open and transparent with team members creates a comfortable environment for them to share feedback and ideas in actionable ways.