Join us as we talk with former NFL wide receiver turned businessman, Corey Parchman, about his innovative grocery store – C Store Integrations! Corey developed the idea after asking “What can I do to stand out?” in the real estate/multifamily business world. The micro-grocery store inside of a multifamily building with a wide variety of available products is a genius step in the development of new amenities apartments and communities can offer. Take a listen to the show to learn more about C Store Integrations and how it works!
“To succeed today really requires looking at the world in a different way.”
Globally recognized author, speaker, podcaster and business consultant, Mark Schaefer, joins us as he discusses the seams, shifts, and changes of the business world today and how to take advantage of them. Expanding upon his new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds, Mark explains the various strategies of building a new business in today’s economy, highlighting the multitude of new needs that have risen over the past year and showcasing the opportunities to meet them. This podcast is sure to provide the first step of momentum you need in beginning or continuing your business journey!
“The problem with following the crowd is it’s crowded.”
Today’s guest, Tara Samuels, has been helping apartment management professionals “AMP UP” their network one connection at a time! Tara is a self-described networking junkie and shares with us 5 EASY TIPS to help build genuine connections with your residents and team! With her creative ideas and bubbly personality you are guaranteed to love this podcast!!
:55 – About Tara – She is a self-described networking junkie, who is a veteran to the multifamily industry and prides herself on relationship building.
2:42 – Black Belt in networking – share applicable knowledge to help you build genuine connections with your residents with 5 EASY TIPS!
3:08 – TIP #1 – DON’T EXPECT YOUR TEAM TO GET TO KNOW YOUR RESIDENTS IF YOU DON’T EVEN KNOW YOUR TEAM. Don’t get so caught up in the day-to-day operations that you don’t get to know your own team. Ask questions and get to know one another. This lets your team know they are appreciated and that you know them beyond what their job duties are.
5:11 – Use my book club and share all the content. Easy way for you to engage your residents and team. Check it by clicking HERE!
6:45 – Where did the idea for the networking group come from? Wanted to peel back the layers and get to know the people in her community. Forming the group helped get feedback from others by increasing approachability.
8:15 – TIP #2 – EMBRACE THE CORKY. Have fun artwork or throw pillows with fun sayings on them that help strike up a conversation. Natural ice breaker. Work these into your community. When you engage your residents they are more likely to stay.
10:54 – Don’t take everything so seriously. Need inspiration? See if one of your residents is a photographer and wants to take photos that you can use as artwork or hire someone to take photos of your residents and include them in your displays.
11:15 – TIP 3 – NETWORKING TAKES WORK. Fact-finding is not networking. It takes commitment and consistency to network. Set a calendar reminder and create a mission on what you are looking for to get out of your residents. Start small.
13:20 – TIP #4 – OUTREACH MARKETING DOESN’T REQUIRE ANY GPS. Start with your community. Think of all the residents living in your community and see if they are willing to give a discount to their neighbors in exchange for exposure to their hobbies or business.
16:08 – TIP #5 – STOP FOLLOWING THE CROWD. Find ways to stand out from the competition. Turn your emails into v-mails (victory e-mails). New tool called SalesMail lets you create little video emails and helps you differentiate yourself from the others. Old fashioned cards are also a good way to connect.
18:45 – No retakes. Be yourself and show your personality!
CONNECT WITH TARA on LinkedIN: linkedin.com/in/taracsamuels Have you tried LinkedIN Audio Messaging? It’s Tara’s favorite new way to connect. To learn how to start using it today check out this link!
If you are in multifamily property management and haven’t heard of the company Luminous, today’s podcast is for you! Guest Evan Happel, Director of Marketing for Luminous, joins us to tell us about the company and their exciting software solutions built specifically for apartment and condo communities!
:56 – Meet Evan – takes his passions for community building and apply it to the physical spaces of an apartment community with solutions like Parking Boss, Amenity Boss, & Community Boss
2:45 – Who is Luminous? They focus on the physical aspect of apartment communities and offer good solutions for tackling common problems like parking, amenity use and virtual tours. 3:48 – Important to maintain community and harmony so people can enjoy where they live.
4:32 – Easy to forget all the cool amenities when they are used.
5:02 – Started with Parking Boss – Bought his first condo and discovered the “unsolvable” guest parking problem so software (Parking Boss) was developed to fix it.
5:59 – How does it work? – Property has access to a dashboard that shows all of the cars on the property. Smart decals allow them to track each car and monitor guest parking by unit.
7:29 – If a resident uses guest parking property management can know and track it for reinforcement.
8:26 – It’s all about enforcement – you can have a good system that tracks things, but you need to enforce it for it to be effective
9:03 – Generates new parking revenue and boost efficiency
10:10 – Space sharing exists, but it’s not something Luminous does
10:27 – Recommend that every property give each resident a certain amount of free guest parking before they start charging
11:23 – Great increase in the number of unauthorized vehicles in communities since COVID and a program like Parking Boss allows you to identify them and stop abuse
12:35 – Next solution – Amenity Boss – originally designed as a way for controlling capacity issues when COVID hit, but now being used to promote “private reservations” for all amenities.
13:52 – Focus has been on high use areas like fitness areas and pools. Allows residents to see what spaces are being used and reserve them.
15:51 – Generates new revenue because payment feature is built in! Being able to charge for amenities and schedule them is a win-win for everyone..
17:32 – Community Boss – built as a solution to pull the other 2 products together. Essentially serves as the dashboard/hub of the community. Interactive community directory for residents and guests and great for virtual tours.
19:17 – Based on actual space – blue dot shows where you are on the map in real time
Reduce stress. Save time. Receive joy. Fetch. The future of delivery!
Getting a package is meant to be fun and Fetch, a direct-to-door package delivery company, aims to keep it that way! Residents love Fetch because it gives them complete delivery control. Communities love Fetch because it allows them to take package management off their to-do-list and to save time and money. Want to learn more? Listen to this week’s podcast with guest Jen Chestnutt, VP of Marketing at Fetch!
:57 – Meet Jen – VP of Marketing at Fetch
2:01 – What is package solutions? – taking packages off of the on-site teams and outsourcing it to Fetch (the solution)
2:56 – E-commerce is driving the need for this solution
3:18 – Effect of the pandemic on packaging – 30-40% volume increase and huge increase in larger items like desks, printers, ect.
4:15 – Large items?- Not a problem.
4:45 – What do consumers expect? – All about urgency
5:55 – Stats – Community with 300 units saves onsite teams approximately 35 hours a week by using Fetch for package management
6:42 – How does it work? – Fetch receives the package and safely stores it at their facility. Fetch notifies the resident that it’s arrived. Resident uses the app to schedule a convenient delivery window, same-day or any day!
7:40 – Can handle anything from any carrier – perishables, medications, couches
8:27 – Liability – Fetch assumes liability and even returns damaged packages on the customers behalf
9:57 – Fetch is on the radar and communities are loving the savings and service
11:03 – What’s next? – Understanding it’s not going away and that it’s an amenity
11:48 – Returns – ability to do returns is also a key element
13:58 – Preference is key – meet the request of the residents
14:35 – Increase in satisfaction – helps with retention and draws new customers into communities
16:12 – Fetch believes in the experience – want to bring the joy of getting a package to the residents
17:32 – Eliminate package pileup and be package free! Get Fetch!
Set yourself up for success! Today’s guest, Maria Pietroforte, offers customized coaching to help create a culture of connection, intention, and growth. In this podcast she uses her unique perspective to help inspire ambition in those looking for change and also exposes blind spots that could be holding you back. If you are thinking about a career change or even just wondering if the job you are currently in is the right fit for you then you definitely want to listen in!
1:10 – Meet Maria – entrepreneur, motivational speaker, organizational strategist with 30 years experience in turnarounds and startups
2:25 – Job opportunities are everywhere and many people are making job changes following the pandemic
3:25 – What if the job isn’t what you thought it would be?
3:53 – Some companies can appear great from the outside, but it’s what they look like on the inside that counts – do they value their employees?
4:44 – Do they say one thing, but do another?
5:27 – People pleasers – why hire people pleasers? – They tend to be customer service people and since they aim to please. They don’t like to rock the boat, but that also makes it hard to get honest feedback.
6:30 – Companies weren’t structurally built from a place where the team is first. Most were built with revenue first and this needs to be flipped.
7:16 – Step 1- talk to someone in (HR is a good place to start)
8:47 – Employee engagement is really important – if you’re not listening to your employees and asking them questions then you’re not going to know what’s going on
9:45 – Do your research! – before you jump ship research the other company to find out if their words match their actions
10:30 – Look at turnover rates – most people know if the position isn’t for them in 6-9 months. If there is a lot of turnover in this timeframe beware.
11:39 – Be prepared – have a list of questions for your interview and when your negotiating, including what’s the career path and get an org chart
13:24 – Map it out – clearly show career paths so anyone can see what steps they need to take depending on where they want to go
14:00 – What’s your ambition? – it’s not always just about the money
14:30 – Exit strategy – be aware of your exit strategy and make sure you think about the full picture. Give notice and let the company have some control over how you announce it and part on good terms
15:33 – Check out websites like Glassdoor – see what people are saying about the organization and formulate questions around what you find out
16:06 – Make a list of what you want – PTO, sick days, bonuses, reviews?
17:01 – If they ask you to join them in less than 2 weeks they aren’t respectful of others in the business place and that’s a red flag
18:18 – If a company is fixed on we can’t, we can’t, we can’t during the interview – think twice about joining that company