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Episode 19: Changing Times in the Multifamily Industry with Google Searches – Donje Putnam

Donje Putnam is the Director of Strategic Innovations at 30 Lines with over two decades of experience in apartment management, including roles in operations, marketing, and training.

Listen in to learn more about:

  • Google, and how they’re adjusting the way their ads target certain groups, ethnicities, and zip codes
  • Using keyword strategies where your previous search tactics might now be limited
  • Importance of negative keywords lists, and the effect they have on a campaigns success
  • What the future of ads might look like

 

Connect with Donje on LinkedIn, or by email: [email protected]

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