Episode 94: Social Media – What You Should Be Doing Today – Erica Byrum

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Today we are joined by Erica Byrum, Assistant VP for Social Media at Apartments.com! Erica discusses affordable and efficient ways in which multifamily complexes can hire influencers and produce social media content that will attract renters to their properties. She provides simple solutions that property managers can implement today that will further their outreach and impact. She also highlights the differences between the various social media platforms and how to utilize each of them.

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