Episode 26: Exposure & Effectiveness of Advertising – Kathryn Benadum

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“Getting traffic to property websites is only one part of the game. It’s never been more important to find quality ways that work to drive leads.”

In this episode, Matt and Courtney sit down with Kathryn Benadum, the North Regional Sales Director for PERQ, a software solution company based out of Indianapolis. PERQ’s marketing cloud utilizes Al to engage property website visitors, and better convert this traffic into high quality leads for leasing teams.

Within the property management industry, especially in the multifamily sector, Kathryn says that, “Exposure is a big part of the game, but driving traffic is only one part. As an industry, we have to zero in on the effectiveness of all sources down to the lease in order to know how to maximize individual property marketing budgets. So many dollars wasted when we assume we ‘have’ to be seen somewhere.” 

With this mindset, Kathryn shares her expertise on the effectiveness of strategic digital advertising in order to make the most of your budget while generating quality leads. She also touches on the mass transformation and adaptation of online touring tools, including virtual leasing, brought on by the COVID-19 pandemic.

PERQ website: https://perq.com/
Kathryn’s email: kbenadum@perq.com
Apartment Guide website: https://www.apartmentguide.com/