Episode 13: Gen Z is The Second-Person Word of Mouth – Jay Baer

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Jay Baer is a hall of fame marketing and customer service key note speaker. He is the author of six best-selling books. He has 27 years of marketing and customer experience, and has worked with over 700 companies, including 36 Fortune 500. He is also the founder of Convince & Convert, a digital marketing and customer experience advisory firm.

Listen in to learn more about:
-How Gen Z and the way they market/interact with others affect the property management industry
-Word of mouth, and how it plays into the younger generations decision-making
-Rebuilding your reputation and brand after the pandemic, and how to tailor your advertising in a way that fits our current situation
-The way in which marketing will likely look moving forward
-Navigating how to make your values and stance on current events known, without offending or turning off other groups

Learn more about Jay, his podcast, and his NY Time’s best-selling books at his website, jaybaer.com. For more information on Jay’s services, check out convinceandconvert.com.