Episode 106: Marketing: Last to Get Credit, First to Get Blamed

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How can we move marketing from “What’s my ROI?” into being seen as a strategic revenue producing and predictable lever? Erina Malarkey, cofounder of Remarkably, joins us to discuss the marketing funnel, how it changes and evolves as we approach a sale, and how we can tell if it’s working.

There are five lenses through which you need to evaluate the success of your marketing. Learn how these lenses can be matched to company goals to measure what’s working and what isn’t.

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