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Episode 43: Automation Expanding Multifamily Business Models – Steve Lefkovits

“Participating and learning is the answer, not resisting.”

Technology and innovation.  These two trends are shaping the future of the multifamily industry. Steve Lefkovits; a Multifamily Technology, Investor, Advisor and Promoter; joins us today to talk about best practices and how to be a forward thinker.     

Technology is a “silent revolution” and over the last few years, it has become a big part of operating multifamily properties.  Fifteen years ago, data infrastructure was set up with the sole purpose of providing internet access.  Today that same wire is being asked to carry not only the internet signal but also security signals, smart building signals, HVAC-performance signals, and more.  As a result, owners are looking to transform their basic internet infrastructure and install a more robust managed Wi-Fi throughout their communities so everyone (residents, building vendors, etc.) can run through that one network. 

Advancements in technology are also helping to create new opportunities for career advancement.  New innovations in automation are allowing people to expand past their roles in operations and become things like product managers.  “Participating and learning is the answer, not resisting” as more and more companies look to transform from manual labor to digitizing things.  “It’s the way the whole world is going and it’s the way consumers want to interact,” so become part of the flow.  Look to technology partners as “partners” and collaborate with them and your peers in the multifamily industry.  “The things you are doing to make your property better we want to do to make the entire industry better.” 

About Our Guest:
Steve is an advisor to and investor in several technology companies and consults property owners and tech companies on the adoption of technology throughout the apartment industry. His conference business – Joshua Tree Conference Group – provides executive education on technology, marketing, and innovation to the entire industry. His telecommunications and technology company – RealtyCom Partners – advises many of the industry’s forward-thinking owners on the optimization of their data infrastructure, and its future uses in apartment communities.

Contact Info:
[email protected]
Twitter: stevelefko
Call or text: 415-312-1117

Episode 42: Adapting Your Management Style – Clint Pulver

“Management is the #1 reason why people stay, and it’s also the #1 reason people leave a job.”

Are you struggling to create an environment that promotes employee loyalty and retention?  On this week’s episode, Clint Pulver, professional keynote speaker and author of the upcoming book “I Love It Here” provides our listeners with tips on how to do just that!

Over the last few years Clint has worked as an “undercover millennial” collecting data and research from more than 181 organizations and over 10,000 employees.  He walked into organizations looking like an average customer and asked the first employee he saw “What’s it like to work here?”.  The employees he encountered told him the good, bad, and ugly and this allowed him to collect authentic data and discover emerging trends into what makes employees happy.

The magic of his research was found when employees said they loved their work.  The organizations with happy employees were able to create an environment where employees didn’t just survive, but one in which they thrived!   Management and leadership in these organizations worked to build relationships with their employees and served as mentors by exhibiting these 5 key characteristic traits:

  1. Confidence
  2. Credibility
  3. Competence
  4. Candor
  5. Caring

“No significant loyalty will ever happen without significant connection,” so listening to your employees is also very important.  Start with the “rock stars” in your department and give them a “status interview” by asking these 3 questions: 

  1. What can I do as your manager to keep you here?
  2. What’s getting in the way of your success at work?
  3. What can I do to help you get there?

Your employees will tell you more than anybody how you can be better…and you will be amazed at what you learn!

Contact Info:

Pre-order Clint’s book “I Love It Here” on Amazon:

Guest Bio:
Clint Pulver is a professional keynote speaker, author, musician, pilot, and workforce expert. Known as the leading authority on employee retention, Clint has transformed how corporations like Keller Williams, AT&T, and Hewlett Packard create lasting loyalty through his work and research as the Undercover Millennial. He has been featured by Business Q Magazine as a “Top 40 Under 40,” and, as a professional drummer, he has appeared in feature films and on America’s Got Talent. In 2020, Clint won an Emmy Award for his short film Be a Mr. Jensen, which tells the story of how a single moment in time—and one particular mentor— can change the course of a life.

Episode 41: The One With The Most Emotional Control WINS – Linda Larsen

“It’s all about taking personal responsibility for how we show up everyday in the world.”

Get ready for some laughs with this week’s guest Linda Larsen!  Linda is an international award-winning keynote speaker, best-selling author and popular guest co-host on the Florida ABC television show, the Suncoast View.  She is committed to helping people bring the best version of themselves to life everyday and delivers her messages in a unique way that is motivational, entertaining, and sure to leave you wanting more.

In today’s show, Matt & Courtney talk to Linda about the strength (and challenge) of controlling your emotions. “It’s all about taking personal responsibility for how we show up every day in the world”– and we have more control over this than we think.

Every day, all day, we are faced with situations that cause us to react in one way or another.  How we choose to react is up to us, but as a society we tend to be wired with a “what’s wrong today” attitude.  The question becomes “why do we do this?”  Why do we have automatic knee jerk reactions that cause us to act this way? 

If you want to change the way you think and act, it requires a personal intervention.  Take an honest objective look at yourself.  What are you doing that doesn’t really serve you well?  If you have a habit, get clear on it.  Don’t trick yourself anymore.  Stop justifying it.  Acknowledge that you do it and make a conscious effort to stop doing it right now.

Next find yourself a “feedback buddy”!  Tell them what habit you are trying to break and ask them to lovingly point it out to you when you start doing it.  Shift from focusing on what’s wrong to what’s right first thing in the morning and owning your headspace. 

With these small changes we can begin to create a culture where we are bringing the best version of ourselves into the world every day. 

Happiness is contagious! If you want to learn more ideas on things you can do to improve your emotional wellbeing checkout Linda’s website (!


Episode 40: Establishing Yourself as a Industry Leader – Brent Williams

“What’s common knowledge to you may not be common knowledge to others.” 

On today’s show, Brent Williams, founder of the Multifamily Insiders, the largest online professional network in the industry, joins Courtney & Matt to talk about leadership development! Brent loves seeing people grow and uses his company’s platform to help set the stage for individuals looking to establish themselves as thought leaders in the multifamily industry.   

Throughout the podcast Brent provides tips on how to nurture and grow leadership roles, both within your industry and your company.  “To be a leader you have to have ideas people want to follow, which means you have to add value.”  You can do this by finding your niche and expanding on it. Instead of trying to be an expert on everything, really dig deep on one topic and help people understand it better.  “What’s common knowledge to you may not be common knowledge to others.” 

Another thing that is critical to being a thought leader is to create a personal brand for yourself.  Brent encourages people to use the storytelling perspective.  Write down the things you have done and use your story to add value to others.  By using these stories as starting points it can help you continue to develop new ideas, so your topics don’t get stale. 

Finally, be okay with not being perfect.  “Critically analyzing your own message leads to success.”  You can’t get better without first starting out.

[email protected]
Twitter: brentwilliams2

Sign your company to the Webinar Wednesday series, and get 57% off the series at just $0.15/unit/mo. This special pricing represents an ROI of 567% if our industry experts can help your audience increase rents by just $1.  E-mail [email protected] and mention this podast to receive the special discount!

Episode 39: Leadership Under The Same Conditions No Longer Exists – Jessica Fern

“Get comfortable with being uncomfortable.”

Jessica Fern is a leader in the multifamily housing industry, doubling as a motivational speaker! In this podcast, Matt & Jessica focus on the internal work of mindset management and personal accountability because good leaders are good examples.

The podcast starts by looking at one of our biggest roadblocks – fear.  “In order to grow as a leader, you have to get out of your own way and get to know your own fears,” Jessica says.  She also encourages people to never stop learning.  “Get comfortable with being uncomfortable” is how she phrases it.  To be a leader, you need to be humble enough to learn from others and be vulnerable. Don’t lead by authority but aim to lead by influence.

Jessica’s other notable accomplishments:
– Apartmentalize Living Room Learning contributor 
– APTvirtual speaker
– Collaborated with Multifamily Leadership filming Legendary Leadership
– Past keynote speaker for Grace Hill Vision Conference, WMFHA’s, & EdCon
– Past panelist at Zillow Unlock, Multifamily Insiders webinar, and AIM
– Author of the podcast “Living with Einstein

Contact Info:
[email protected]
[email protected]

Episode 38: Emerging Technologies and Digital Marketing Changes – Brian Fanzo

“Embrace the fact that perfection is a fairytale.” 

In this episode, Matt and Courtney chat with Brian Fanzo, a professional speaker and “digital futurist” for his company, iSocialFanz. Brian aims to educate businesses on how to leverage emerging technologies and digital marketing in order to successfully reach their customers, many of which are Millennials and Generation Z consumers.

Brian has been recognized as a Top 20 Digital Transformation Influencer, a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist.

In this current hybrid climate due to COVID-19, trust is even more important for brands, and facilitating that trust is a necessity.

“…The game has changed. The consumer has never been smarter, had more data, and had more options. I don’t buy in that today’s consumer has a shorter attention span. What I buy into is, ‘We have no time for crappy content or crappy messages and we have so many options, we’re willing to jump immediately.”

Companies should be focusing on their current customers that already believe in their brand, Brian says. Ultimately, customers want to be seen and heard, and if you understand and foster the power your customer has, you can create authentic brand ambassadors.

Brian’s website:
Brian’s podcasts:
Brian’s LinkedIn:

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